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Although keywords are fundamental to a successful website that takes advantage of natural search engine traffic, it’s easy to overlook the value and scope of their importance. I say “easy” because it’s not unusual to consider that one knows the core keywords for their industry or market so well, that it doesn’t deserve much inspection. And it is probably true that most marketing executives or small business owners are quite cognizant of the core keywords of their market segment. Which Keywords Drive Your Traffic? http://skyworksmarketing.com/know-your-keywords/

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